‘We need to set the terms or we’re all screwed’: how newsrooms are tackling AI’s uncertainties and opportunities
Amid angst over the technology, a consensus is emerging about its capabilities – but there is an elephant in the room
In early March, a job advert was doing the rounds among sports journalists. It was for an “AI-assisted sports reporter” at USA Today’s publisher, Gannett. It was billed as a role at the “forefront of a new era in journalism”, but came with a caveat: “This is not a beat-reporting position and does not require travel or face-to-face interviews.” The dark humour was summed up by football commentator, Gary Taphouse: “It was fun while it lasted.”
As the relentless march of artificial intelligence continues, newsrooms are wrestling with the threats and opportunities the technology creates. Just in the past few weeks, one media outlet’s AI project was accused of softening the image of the Ku Klux Klan. AI is also playing a part in some British journalists recording more than 100 bylines in a day. Amid the angst over the technology, however, a broad consensus is beginning to emerge about what the technology is currently capable of doing accurately.
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