UK betting giants under fire for ads targeting at-risk gamblers
Judge condemns firm for use of customer’s data after problem gambler was sent 1,300 emails over two years
- ‘I lost 10 years of my life’: how UK betting giant’s unlawful marketing kept suicidal gambler hooked
Gambling companies in Britain could be forced to overhaul their advertising practices after a betting firm was ruled to have unlawfully targeted a problem gambler who was bombarded with more than 1,300 marketing emails.
In a ruling at the high court, a judge found that Sky Betting & Gaming sent the man personalised marketing without proper consent after gathering hundreds of thousands of pieces of data about him and his gambling habits.
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