TV audiences are plummeting, so how is sport bucking the trend? | Sean Ingle
With fewer people, especially aged 16 to 24, watching broadcast TV, live sport continues to attract large audiences in the UK
There was an undisputed winner of the summer of sport, which ended on Sunday night as the most spectacular Paralympics in living memory came to a close. Sport itself, and the unerring way it keeps so many of us watching – especially in a world where TV viewing figures increasingly resemble Tom Daley diving off a 10-metre platform.
The numbers really were staggering: 23.8 million across BBC and ITV for England’s Euro 2024 final defeat, the highest UK audience of the year. The BBC’s Olympics coverage topped the charts for 17 consecutive days, with 5 million to 7 million viewers. Channel 4 also enjoyed Paralympics audiences that regularly hopped over a million.
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