‘Too big of a departure?’: the experts’ verdict on Jaguar’s electric car launch

Insiders who were at the Type 00 event in Miami and others give their views on the car, the rebrand and the marketing

Jaguar has finally unveiled its much-hyped Type 00 electric car at a launch at Miami Art Week. A teaser video for the marketing campaign released on social media a fortnight ago had split opinion. Here, industry experts give their verdict on the car, its launch and marketing.

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Stunning or rubbish? Jaguar's new concept car divides opinion

The carmaker's new look is praised as "exciting" but others say it should "go back to the drawing board"
BBC News - 21h
Jaguar unveils much-hyped electric car after online leak

Early online reaction suggests the concept car might appear more familiar to fans of Barbie or the Pink Panther than traditional Jag owners. Jaguar unveiled its much-hyped electric concept car in ...
The Guardian - 1d
Jaguar boss says it has shown ‘fearless creativity’ with new electric car

Carmaker, which has faced backlash over rebrand, will reveal production-ready version of Type 00 in late 2025. Experts’ verdict on Jaguar’s electric car launch Jaguar unveils much-hyped ...
The Guardian - 19h
China’s share of global electric car market rises to 76%

Market share increases after strong demand within country offsets risks from western tariffs on Chinese-made EVs. Business live – latest updates China’s share of the global electric vehicle ...
The Guardian - 18h
Watch: How Jaguar has shifted gears with its concept car

The company has been at the centre of a media storm as a result of its radical revamp.
BBC News - 21h
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called "Type 00."
CNBC - 1d