Tick-tock: the return of the non-smart watch
From Zuckerberg’s handmade $900k timepiece to gen Z’s pursuit of the authentic, smartwatches are being replaced
First he ditched the grey hoodie. Then he grew out his curls. Now Mark Zuckerberg is shifting the styling focus to his left wrist. Announcing changes on Tuesday to Facebook and Instagram’s factchecking programmes , the Meta boss wore a $900k (£740k) watch from the Swiss brand Greubel Forsey. Hand-made using white gold, only three are created each year. It joins Zuckerberg’s growing horological collection including a $1.2m rose gold timepiece from Patek Philippe and the thinnest watch ever made.
But while an accessory with upwards of a six-figure price tag may be something only tech billionaires can afford, Zuckerberg is tapping in to a growing trend: the return of the mechanical wristwatch and old school digital timepiece. The trend is being fuelled by gen Z (those born between 1997 and 2012), many of whom have never worn a wristwatch before, typically using their smartphone to keep track of the time.
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