The sudden, surprising rise of beard transplants: ‘This industry is a wild west’

Demand for facial hair surgery is soaring – despite the dangers that lurk in an unregulated industry. Are the risks worth it for the chance of a thicker, fuller beard?
Of all the teenage anxieties that can take root, beard growth – or the lack of it – was the one that really got to Vikram Arora. His facial hair was patchier than a drought-hit lawn and by the time he went to college he was very self-conscious. “You’d have older guys coming in with a bit of stubble and it was almost this guilty secret where I’d be thinking: ‘I wish I could have that,’” he says.
It was the 90s and George Michael’s sculpted goatee was everywhere. Arora, who is 47 and lives in Essex, remembers being racked with envy as he admired Tom Ford’s designer stubble in a photo in a clothes shop. At one point, he took to stealing his sister’s mascara wand in an attempt to fill in the gaps.
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