The sad beige aesthetic: why has the world suddenly turned taupe?
Whether it’s oat, bone, sand or fawn, this colour palette has a strong anaesthetising effect – and it has become the leading fashion and interiors style of our era
It’s not that 39-year-old Mina Tran wants a life completely devoid of bright colours. She just doesn’t want them anywhere near her home or her children’s wardrobes. “You can’t avoid them,” says the doctor and mother of three from Texas. “They creep into areas of my life that I can’t control. You go outside and the grass is green.”
Nor can she prevent her children from growing up and developing their own taste, or family members buying things for them in brash reds and blues, or her husband dressing them – and it gives her no pleasure to recount this – “in colourful stuff from Amazon without me knowing”. But for now, in the small areas of her life that she has sway over, Tran dreams in taupe and fawn, parchment and bisque.
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