The new foodie rules: bring me a bottle of olive oil, and for God’s sake don’t follow a recipe

As a Waitrose report reveals that high-end, beautifully packaged groceries are the must-have gift, a food-lover heartily applauds the new trend

Food trends can be as fickle as fashion ones. There was a point earlier this year when, thanks to a TikTok video, there was such a craze for cucumber salad that farmers in Iceland struggled to keep up with the soaring demand.

These fads burn bright and fast and are forgotten about almost as quickly as they begin. But there are other changes in consumer behaviour that are more widespread and enduring, particularly when it comes to our eating habits.

Topics

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