‘The Fridgerton effect’: the 1820s-inspired trend making fridges dangerously glam
From reorganising shelves while wearing lace gloves to installing miniature busts, social media users are giving food storage a regency flavour – despite the hygiene risks
We know Bridgerton is successful. Since its launch in 2020, the show has been one of Netflix’s most-prized assets. The statistics speak for themselves. Within a month, 82m households had watched the first season. The second was Netflix’s most-watched English language series at the time. It received Emmy nominations by the truckload. Such is its success that Bridgerton has been credited with a newfound appreciation of stately homes. Clearly, the show is a monster.
However, news this week hints that this might be the tip of the iceberg. A trend has blown up on social media, catching fire with the power of a million Distracted Boyfriend memes, and people are holding Bridgerton responsible. That’s right, the show is so big that it has inspired people to reinvent the way they store food so that it looks like Shonda Rhimes’s design department was behind it. It’s known as “Fridgerton”.
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