The Democrats’ next campaign should appeal to their base, not swing voters | Steve Phillips
Democratic strategists want to ‘persuade’ over voters. But the real problem is Democratic voters not showing up to polls
Many people are drawing the wrong conclusions about what happened in the 2024 election. The conventional wisdom is that large swaths of population groups shifted their political allegiances to Donald Trump, propelling him to victory over Kamala Harris.
A more careful reading of the data, however, shows that those conclusions are inaccurate, and the biggest problem for Democrats was a failure to turn out Democratic voters. Coming to terms with the unfounded faith in voter persuasion – at the extent of tried and true voter turnout programs – will have profound implications for the future of the Democratic party and the country.
Steve Phillips is the founder of Democracy in Color, and author of Brown Is the New White: How the Demographic Revolution Has Created a New American Majority and How We Win the Civil War: Securing a Multiracial Democracy and Ending White Supremacy for Good
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