‘Tangible & collectible’: i-D back on shelves as gen Z revives fashion magazines

Publication makes long-awaited return to UK newsstands amid renewed interest in luxury and indie titles

Like point and shoot cameras, vinyl records and brick phones, fashion magazines are having a revival primarily because of nostalgia-driven demand from gen Z.

On Tuesday, i-D magazine makes its long-awaited return to UK newsstands. The publication has been absent since its parent company, Vice, declared bankruptcy in 2023. Since then, it has been acquired by the model turned entrepreneur Karlie Kloss through her Bedford Media conglomerate. At a party to celebrate i-D’s relaunch, Kloss described it as “an extraordinary piece of fashion history”, explaining that she bought it as she “didn’t want it to die”.

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