Swedes left longing for sweets as viral TikTok starts craze for candy

The tradition of chomping through a kilo of sweets once a week is under threat as demand soars for sugary sweets

Swedes love sweets. So when an American TikToker sparked a craze for Swedish candy this year, there was pride that an important part of national culture was being recognised around the world. The Danes may have Ozempic but the Swedes have lördagsgodis – Saturday sweets – where families chew through more than 1kg of sticky treats in an evening.

That pride has given way to some irritation. Supplies of some Swedish sweets ran dry in the autumn due to the high demand in the US, South Korea and in Scandinavia. And there was another factor, an equally important Swedish tradition: the six-week summer holiday.

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Swedes left longing for sweets as viral TikTok starts craze for candy

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