Revealed: betting companies’ huge financial influence in European football
- 66% of clubs in 31 divisions have at least one betting deal
- Clubs are ‘getting around’ bans on front-of-shirt sponsors
The prevalence of gambling money in European football has been laid bare by new research that shows two-thirds of teams across 31 top divisions have at least one sponsorship deal with a betting firm.
As the Premier League counts down to a ban on front-of-shirt sponsorship by gambling companies, due to come into force next year, data also shows clubs in European countries have found ways to get around such restrictions.
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