Protests against arts sponsorship are killing culture. Be careful what you wish for | Martin Prendergast
![Protests against arts sponsorship are killing culture. Be careful what you wish for | Martin Prendergast](https://i.guim.co.uk/img/media/03f717ca469abb5cf3aaaad92fbf000ed0b01a83/0_437_7728_4637/master/7728.jpg?width=460&quality=85&auto=format&fit=max&s=af6080c6f8d5cfabd6ef7743a1074e15)
Baillie Gifford’s financial support of the biggest book festivals ended after a campaign against its fossil fuel ties. Britain’s arts need more corporate cash, not less
What do Sam Mendes, Daniel Craig, Judi Dench, Ralph Fiennes, Naomie Harris, Phoebe Waller-Bridge and Ben Whishaw all have in common? Well yes, they’re all part of the billion-dollar James Bond franchise. But they’ve also all had their talent nurtured through public investment in arts and culture. More specifically, through a delicate, three-part funding model – a uniquely balanced mix of government investment, box office income, and philanthropy and sponsorship.
This special and particular model fuels the UK’s global reputation as a creative superpower. Yet it is under severe threat. Increasing protests around elements of corporate sponsorship of the arts – most notably last month, when support from investment firm Baillie Gifford for the Hay, Edinburgh and Borders book festivals ended after pressure from Fossil Free Books – are starting to make the sector look too risky for corporate brands to back.
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