We live under mutual surveillance, asked to leave public ratings for every purchase, meal, taxi ride or hair appointment. What is it doing to us?
‘Alexlilly1999* has left you feedback!” pings the Vinted notification. My stomach flips as the app loads and I open my review: “Quite good.” A gut punch. I sit in shock, scrutinising the words in front of me. “Good” is a bit uninspired but “quite” feels both passive-aggressive and viciously spiteful: quite good. Alexlilly1999 has also given me just four stars. It’s a lukewarm write-up considering the dress I sold them was good quality, a brilliant price and shipped quickly. I glare at the review. And then another notification pops up: do I want to leave feedback for the buyer? Well, yes, actually, I do.
It’s likely we’ve all, at some stage, been asked to leave feedback online. Called your electricity provider with a query? Please answer a few quick questions about the service you received. Had something delivered by a courier? Please rate your experience. Often, the promise of prizes – from £200 worth of high street vouchers, to spa trips and luxury hampers – is dangled in exchange for our appraisals. We’re asked to judge the people who serve us coffee; drive us in taxis; cut our hair; extract our teeth. A friend of a friend was recently asked to leave feedback for an interview process just moments after the company had rejected them for the role.
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