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NWSL expansion team BOS Nation FC sorry for ‘transphobic’ rollout campaign
- BOS Nation FC apologizes for ‘Too Many Balls’ ad
- Club will compete in NWSL starting with 2026 season
The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a ‘Too Many Balls’ marketing campaign that drew a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization posted on X that “we missed the mark” with an attempt to “create a bold and buzzworthy brand launch campaign”.
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Sports - ABC News
NWSL expansion team BOS Nation FC apologizes for 'Too Many Balls' campaign
The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that draw a harsh reaction from the transgender community and others1 hour ago -
Top stories - CBS News
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New NWSL franchise gets name: BOS Nation FC
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Boston NWSL club sorry for 'Too Many Balls' ad
The National Women's Soccer League expansion team in Boston apologized on Wednesday for a "Too Many Balls" marketing campaign that drew a harsh reaction from the transgender community and others.19 minutes ago -
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Boston’s New Soccer Team Misses the Mark With Name and Marketing Campaign
The N.W.S.L. club will be called BOS Nation FC. No one could have been prepared for the video that came next, a columnist for The Athletic writes.1 hour ago -
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BOS Nation will begin playing in the league in 2026. The expansion of the NWSL into Boston was first announced last September.Yesterday -
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