Nike’s ‘hoo haa’ Olympic uniforms reveal everything, including sexism in sport | Melissa Jacobs
Girls are much more likely than boys to drop out of competitive sports. It’s little wonder when revealing kits are highlighted on the global stage
Paris has long been known for its avant garde fashion. Yet the couture scene would be hard-pressed to produce anything as confounding and controversial as the Team USA track and field kits that were unveiled in the City of Light last week. There was nothing to see when it came to Team USA’s men’s track uniforms: standard shorts and a tank top. But when it came to their female counterparts, there was everything to see, especially around the nether regions.
As reigning the 800m Olympic champion and Nike athlete, Athing Mu, modelled the US team’s briefs (fellow participant Sha’Carri Richardson opted for shorts) the scene drummed up memories of the Rio Games: the new USA uniforms would be ideal for a Brazilian beach. Citius Magazine further highlighted the design flaw when it tweeted an image of a mannequin showcasing the uniform and suffering from some major camel toe.
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