‘Money does not whisper – it shouts’: how Trump 2.0 ushered in a brutish new era of power dressing
In the president’s second term, it’s out with the quiet decorum of the Bidens and in with loud American bling. What do the big hair, vulgar slogans and expensive logos promise for the future?
The age of Donald Trump is an assault on the senses. There is a brutish grandeur to a president who, in his heavy, shoulder-padded Brioni suits, looks like a buffalo painted by Holbein. Geopolitics has been warped into a Lord of the Flies fever dream, presided over by a bronze face-painted playground bully. Bedazzled cowboy hats and Maga caps, YMCA and raised fists, speak of a culture with the volume dial turned up. Just as power has been cut free from responsibility, so has prestige been unchained from taste. Trump 2.0 feels like a Space Mountain ride with no safety bar – and it is just getting started.
Fashion speaks loudly in this new world. Two weeks into the second Trump term, power dressing already has a new look. Out with the careful patrician decorum of the Bidens, in with a novel era of American bling. The cultured metropolitan allure of the Obamas is a distant memory, overlaid with bright lights, big hair, vulgar slogans and expensive logos. Elon Musk’s preposterous flight jacket. Melania Trump’s strange hat. Lauren Sánchez’s inauguration-day lingerie. It is, as the kids say, a lot.
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