Move by Danish toymaker appears to reflect US pressure on inclusivity initiatives worldwide
Lego has cut diversity terminology from its annual sustainability report despite trumpeting the recent addition of “diverse” characters to make its toys more “inclusive”.
Most recently the world’s biggest toymaker introduced sets featuring characters with sunflower lanyards, which are worn to indicate a hidden disability. At the time its chief diversity and inclusion officer, Lauren von Stackelberg, said the company was embedding diversity and inclusion in everything it did.
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