Jürgen Klopp shakes English football’s God delusion with embrace of Red Bull | Jonathan Liew
Often painted as an anti-corporate good guy, the former Liverpool manager was never anything of the sort
Jürgen Klopp could not be more excited. Jürgen Klopp’s passion for football is as strong as it ever was. Jürgen Klopp wants to work with incredible football talent. Jürgen Klopp is joining Red Bull as their head of global soccer. One of these sentences, clearly, is not like the others.
Which is not to impugn the sincerity of the official statement issued jointly by Klopp and the world’s stickiest energy drink on Wednesday morning, announcing his new role with the corporate giant. On the contrary: this is a job that positively exudes passion, excitement, connection. Klopp tearing through the boardroom after delivering a successful seminar. Getting mobbed by delirious data scientists. Firing up the Microsoft Teams call with his famous fist pumps.
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