Jaguar boss says it has shown ‘fearless creativity’ with new electric car

Carmaker, which has faced backlash over rebrand, will reveal production-ready version of Type 00 in late 2025

Jaguar’s design boss has said the car brand has shown “fearless creativity” as he unveiled a much-hyped electric vehicle that had attracted an online backlash over its unusual marketing campaign.

Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”

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