‘It knocks your head off!’ How limoncello became a sudden, surprising, soaring success

The liqueur has gone from being an occasional digestif, served in shot form, to a ubiquitous spritz popular in bars and restaurants from Adelaide to Athens. What’s behind the overnight rise of a decades-old drink?

When I was in northern Italy this month, I spotted the same sunshine-yellow drink wherever I went. Limoncello spritz – sweet-sharp lemon-flavoured liqueur, mixed with prosecco and soda water and served over ice – was on every menu. The leaves were starting to turn and there was a chill in the air, but after a couple of these summery spritzes, I could imagine myself on the Amalfi coast in August.

Until this year, I had seen limoncello served only as a complimentary shot after dinner, usually at an Italian restaurant in the UK. I always necked it – who turns down free booze? – but it never seemed exactly aspirational.

Topics

Your Marketing Has Customers Knocking at Your Door—How Well Are You Answering? 7 Keys to Turn Interest Into Commitment
Business - Inc. - 3 days ago
How UConn's system, led by Geno Auriemma and associate head coach, is Huskies' secret sauce to success
Sports - CBS Sports - 6 days ago
How UFC head Dana White became the glue between Maga and the manosphere | Aaron Timms
World - The Guardian - November 16
The Accessory With a Surprising Role in Soccer Players’ Success
Sports - The New York Times - 5 days ago
To influence people, make 3 simple changes to how you talk, says executive coach: Success 'depends on your ability to persuade'
Business - CNBC - November 10
Will a big firm managing your money boost your odds of financial success?
Business - MarketWatch - 6 days ago
Spellbound review – Netflix’s misfiring Disney princess knock-off
World - The Guardian - 17 hours ago
Ange: I want to knock Pep, City off Prem summit
Sports - ESPN - 4 hours ago
Why Your Successful Small Business Saturday Needs a Plan
Business - Inc. - November 13

‘It knocks your head off!’ How limoncello became a sudden, surprising, soaring success

Topics

Related

Your Marketing Has Customers Knocking at Your Door—How Well Are You Answering? 7 Keys to Turn Interest Into Commitment

How UConn's system, led by Geno Auriemma and associate head coach, is Huskies' secret sauce to success

How UFC head Dana White became the glue between Maga and the manosphere | Aaron Timms

The Accessory With a Surprising Role in Soccer Players’ Success

To influence people, make 3 simple changes to how you talk, says executive coach: Success 'depends on your ability to persuade'

Will a big firm managing your money boost your odds of financial success?

Spellbound review – Netflix’s misfiring Disney princess knock-off

Ange: I want to knock Pep, City off Prem summit

Why Your Successful Small Business Saturday Needs a Plan

More from The Guardian

Cop29 live: rich nations to raise climate finance offer to $300bn as Thunberg warns summit ‘about to agree to death sentence’

Russia-Ukraine war live: Moscow claims advance in Ukraine’s east has ‘accelerated’

Deadly air strike on central Beirut after Israel hits Lebanon in north and south

Emperor penguin that travelled 3,000km to West Australian beach begins long journey home

Trump picks hedge-fund investor Scott Bessent for treasury secretary