‘It feels like admin’: why are people falling out of love with dating apps?

About 1.4 million people have left online dating in the past year as experts say users see it as a chore rather than social activity

About 1.4 million people in the UK have left the online dating scene in the past 12 months, but is that a sign that the apps don’t work or that people are turning away from dating altogether?

Ofcom’s 2024 Online Nation report shows that dating app use declined significantly between 2023 and 2024, with a drop of nearly 16% in the use of the top 10 most popular dating apps this year.

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