Ikea opens Oxford Street shop dedicated to its famous blue carrier bag

Pop-up Frakta shop offering blue candy floss and mirrored room opens on site of delayed larger store

Glass cases house beautifully displayed arm-candy at the latest new entry on a reviving Oxford Street in central London.

This is not a designer handbag purveyor but a store dedicated to Ikea’s signature bright blue Frakta carrier bag – a pop-up shop paving the way for the home furnishing retailer’s delayed move into a larger store on-site, which is due to open next year.

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