‘I woke up and found myself famous’: Rory Sutherland on his TikTok success
Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewers
Rory Sutherland is reaching for an analogy to describe his newfound status as one of the UK’s most viral TikTokers.
“It’s a bit like Lord Byron, I woke up and found myself famous.”
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