How Elon Musk’s X became the global right’s supercharged front page
Musk has now used X as a platform to make aggressive interventions in US politics – and in those of other countries
As a business proposition, Elon Musk’s ownership of X, formerly known as Twitter, has so far been a disaster: since he acquired it in late 2022, the social media company, according to one estimate, has lost nearly 80% of its value.
As a political proposition, however, Musk’s purchase may turn out to be one of the shrewdest investments of all time. Every week, the platform seems to supercharge a news issue that comes to dominate conservative discourse – and often mainstream discourse, as well – with real political repercussions.
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