How a New Zealander working from her mum’s kitchen started a news service read by Madonna

The success of Shit You Should Care About has been down to Lucy Blakiston’s focus on social media at a time where news avoidance is growing
Lucy Blakiston, the 27-year-old founder of a thriving global media company, loves being underestimated. And swearing.
“I wear on purpose the girliest, pinkest, most colourful outfit to an event of tech-Bros,” she tells the Guardian from her home in New Zealand’s capital, Wellington.
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