Have it large: why 2024 is the era of ultra-baggy jeans
From Rihanna to Loewe, jeans are enjoying a wide-legged moment. But for all of the excess denim being worn on catwalks, by celebrities and by gen Z, will the skinny ever truly fall out of favour?
More than any other clothing item, jeans can define the look of an era. Think of the flare in the 70s, or the skater styles of the 90s. Or – right now – the oversized jean. The skinny jean was the cockroach of the denim world for a long time: it refused to die. But there are signs it finally has. Maybe that’s the effect of generational wars on social media, with gen Z roasting millennials’ love of the skinnies, or a post-pandemic need for comfort.
Either way, shapes are changing, and bigger is becoming the overriding choice. The online vintage retailer Depop reports that searches for baggy jeans have increased 66% since January, and style icons – Rihanna, Hailey Bieber, Billie Eilish, Dakota Johnson and more – are going for a the-baggier-the-better approach to denim. Gap’s Get Loose campaign with Troye Sivan perhaps cemented the look: it features the singer surrounded by dancers all wearing oversized jeans.
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