Hail the broligarchy: why 2024 was the year of the bro | Arwa Mahdawi

They’ve been around for ever; now they’re running the US. And beneath all the podcasts and punching lie questions of grievance, self-ownership and self-expression

A creature of various talents, and the owner of at least three types of shirt, the Great American Bro can take different forms.

The finance bro, for example, favours a Patagonia power vest over his button-ups. The brocialist still thinks Bernie would have won. The gym bro likes to wear the tightest vest he can find, and has biceps you can crack a walnut with. Whatever his particular vibe, however, the bro is a pack animal, most comfortable when surrounded with a group of people who look and act just like him.

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