‘Guess what? You don’t matter’: what Trump’s war on DEI means for every American who’s not a straight white man
The government’s move to abolish diversity, equity and inclusion policies is a naked attempt to appeal to prejudice – but it may well backfire
Almost a decade ago, I started a business called Rent-A-Minority, which enabled companies to hire a minority ethnic person whenever they needed an injection of diversity to boost their image. I had a variety of inclusivity-enriching hires available, including an “ethnically ambiguous” category and a selection of smiling Muslim women (guaranteed not to support Islamic State or your money back).
Like every good startup, Rent-A-Minority posted testimonials from clients and influencers on its website. I made up all the blurbs, because that is the Silicon Valley way: fake it till you make it. One of those fake comments was from Donald Trump, who was still considered a long shot for the presidency in January 2016, when my business launched. “When I’m president, I’ll shut this site down,” Trump’s blurb read.
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