Going for a song: investors flee to K-pop as safe haven amid Trump’s tariff war
Shares in South Korea’s entertainment groups soar as steel tariffs combine with a Blackpink world tour and BTS revival to supercharge their appeal
Donald Trump’s imposition of a 25% tariff on foreign steel may have caused alarm among South Korean officials, but it has been music to the ears of one sector of the country’s export-led economy: K-pop.
Investors have ploughed money into the industry, which is now being seen as a “safe haven” from Trump’s trade war with some of his country’s closest partners.
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