Read more at The Guardian.
‘Go woke, go broke’ not true for brands, says global advertising study
Research shows ad campaigns that are more inclusive have a positive impact on profits, sales and brand worth
The cringe factor can be high when an established brand suddenly aligns itself with up-to-date values. It did not appear to work well for Gillette, which suffered a public backlash five years ago to its “toxic masculinity” advert, or for Marks and Spencer when it brought out an LGBT rainbow- coloured sandwich to mark Pride.
But new academic research carried out for the advertising industry suggests that “Go woke, go broke”, the snappy catchphrase devised by rightwing groups as a warning to brands, has got it all wrong.
Continue reading...Date: |
-
BBC News - Top stories
Tuition fees must go up, unis say as term begins
As freshers get settled in, a group of unis is calling for inflation-linked fee hikes in England.Yesterday -
ABC News - Sports
Man City's Rodri: Top soccer players close to striking because of too many games
Manchester City midfielder Rodri says top soccer players are close to going on strike because of the number of games they are having to playYesterday -
Yahoo News - World
Global Hotel Alliance expands presence with four new hotel brands
Yesterday -
VentureBeat - Tech
Go makes a comeback: What’s fueling its revival?
Although Go was released to much furore in late 2009, when it was heralded as Programming Language of the Year by the TIOBE Index, its popularity has waxed and waned over the years. Now Go has ...Yesterday -
BBC News - Top stories
We have to keep Commonwealth Games going - Kenny
Dame Laura Kenny has called on cities to step up for the 2030 Commonwealth Games after Glasgow became hosts for the 2026 edition.7 hours ago -
The New York Times - Sports
Are Premier League Players About to Go on Strike?
Manchester City’s Rodri said that industrial action is being considered. Were his words a genuine threat or an idle bluff?3 hours ago -
Wired - Tech
Burning Man Is Over, but Regional Burns Keep the Party Going Year-Round
If you’re not ready to say goodbye to Burning Man’s vibes—or if you’re looking for “Burning Man Light”—you can attend one of many regional burns around the world.Yesterday -
The New York Times - World
Portugal Going Through ‘Difficult Days’ as Wildfires Burn Across the Country
More than 5,000 personnel are battling a number of wildfires, the authorities said, and the prime minister called it an “extremely difficult weather situation.”23 hours ago -
Yahoo News - World
Heavy haulage is going electric - despite a lack of robust charging
Yesterday
More from The Guardian
-
The Guardian - World
Nine killed and more than 300 injured, says Lebanon health ministry, after walkie-talkies explode – Middle East live
Latest blasts across the country targeted devices used by Hezbollah, source in the militant group says. Local Palestinian media is reporting that a 17-year-old child has been killed by Israeli ...7 minutes ago -
The Guardian - World
‘Sophisticated evil’: Beirut medics and civilians horrified by pager attacks
People describe panic when explosions started and ‘apocalyptic’ scenes inside hospitals overwhelmed by injured patients. Middle East crisis – latest news updates Two beeps and a pause was the ...14 minutes ago -
The Guardian - World
Hezbollah pagers: what do we know about how the attack happened?
What sources are saying about the techniques behind the simultaneous explosion of thousands of devices. Analysis: Exploding pager attack in Lebanon is another blow for US peace hopes In an ...2 hours ago -
The Guardian - World
Dom Phillips and Bruno Pereira: murder charge dropped against one of three suspects
Activists greet decision over killings of British journalist and Brazilian Indigenous expert with ‘indignation’. Appeal judges in Brazil yesterday upheld charges against only two of the three men ...1 hour ago -
The Guardian - World
Network of Georgia election officials strategizing to undermine 2024 result
Emails reveal Georgia Election Integrity Coalition, a group of officials and election deniers, coordinating in swing state. US politics – live updates Emails obtained by the Guardian reveal a ...3 hours ago