End of an Eras era: what’s next for Taylor Swift?

After a record-breaking $2bn global tour the mega-star is now looking to her next career step

Taylor Swift turns 35 as her Eras tour comes to a close – in pictures

Few artists in the history of pop music have had a year like Taylor Swift. The singer, who turns 35 today, started off 2024 as the most prominent spectator at the Super Bowl, where Travis Kelce and the Kansas City Chiefs delivered on a romcom ending. Her blockbuster Eras Tour, showcasing 18-plus years of music over a staggering 3.5 hours, continued 2023’s run as pop’s main story overseas and became the best-selling music tour in history. Her 11th studio album, the Tortured Poets Department, may have been a misfire with critics (myself included), but still broke streaming records and dominated the charts; she was Spotify’s most-streamed artist globally this year. The Eras Tour wrapped last weekend in Vancouver with more than $2bn in ticket sales from more than 10 million attendees – more than double the next all-time highest-grossing tour, in only 149 shows.

In short, Swift is operating in exceedingly rare company, at a scale unimaginable to most artists. Her closest pop peer is arguably Beyoncé, whose only standard and point of comparison is herself. (Both also, notably, rarely grant interviews.) Which raises the question: after a remarkable run of both ubiquity and good press, after the genuinely mind-boggling and commerce-shifting success of the Eras Tour, what next?

Topics

For Taylor Swift, It’s the End of the ‘Eras’

A two-year tour that permeated the culture played one last night in the Canadian city of Vancouver.
The New York Times - 4d
Taylor Swift's "Eras Tour" ends after 2-year run

After a two-year run that brought in a record-breaking $2 billion, Taylor Swift wrapped up her "Eras Tour" on Sunday night in Vancouver. Nancy Chen looks back at the historic show.
CBS News - 4d
End of an era as 'proud' Taylor Swift finishes tour

The star says it's been "the most exciting, powerful, electrifying, intense, challenging" experience.
BBC News - 4d
It's the end of an era: Taylor Swift's Eras Tour comes to a close in Vancouver

VANCOUVER, British Columbia — As Taylor Swift sings in her famed fan anthem “Long Live,” “Remember this moment.”
NBC News - 4d
'She doesn't stop' -Taylor Swift's dilemma as huge Eras tour ends

The Eras Tour made $2bn and changed the nature of stadium concerts, so how do you follow that up?
BBC News - 5d
Taylor Swift ends history-making Eras Tour

This weekend is the curtain call for Taylor Swift, as the superstar wraps up her blockbuster world tour in Vancouver, Canada. Nancy Chen spoke with loyal Swifties who took part in the historic run.
CBS News - 6d
Taylor Swift's "Eras Tour" officially coming to an end

It's the end of an era for Taylor Swift's record-breaking "Eras Tour" this weekend in Canada after 20 months and nearly 150 shows spanning five continents. Meanwhile, the upcoming Dolly Parton ...
CBS News - 6d
The end of an Eras tour approaches, marking a bittersweet moment for Taylor Swift fans

The global phenomenon that is Taylor Swift’s Eras Tour is coming to an end after the popstar performed more than 150 shows across five continents over nearly two years
ABC News - Dec. 5
The end of an Eras tour approaches, marking bittersweet moment for Taylor Swift fans

The global phenomenon that is Taylor Swift’s Eras Tour is coming to an end after the popstar performed more than 150 shows across five continents over nearly two years
ABC News - Dec. 5