Dangling a carrot: how Netflix are luring Hallmark viewers with a hot snowman

This festive season the streamer is bringing us a snowman as the buff-but-dim love interest in an erotically complicated romcom

Thanks to increased competition, rising subscription costs and a maddening policy of cancelling shows right at the moment they start to get good, Netflix isn’t the cultural behemoth it once was. However, the good news is that we are now approaching Christmas, the time of year where Netflix gets to roll up its sleeves and show everyone its muscles. Which is another way of saying that it has just made a movie about a woman who wants to have sex with a snowman.

Hot Frosty – for that is the film’s name – is the story of Cathy (Lacey Chabert), a woman who is starting to emerge from grief after the death of her husband. As per the trailer, one day she is walking home when she sees an incredibly buff snowman with a six-pack and meticulously modelled nipples. Taken by the majesty of this weirdly sexy snowman, she drapes her scarf across it and it comes to life. And now he isn’t just a sexy snowman, he’s a sexy naked human with limited intelligence. And Cathy is into it. The tagline to Hot Frosty isn’t “This Christmas, forget about your dead husband by having it off with some snow,” but it probably should be.

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Dangling a carrot: how Netflix are luring Hallmark viewers with a hot snowman

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