Cottage cheese mixed with ice cream or with pancakes: In reluctant praise of a viral food trend

In this week’s Feast newsletter: The next big recipe on Instagram and FoodTok can be a great way for the uninitiated to find new favourite flavours

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I was asked recently which food trends I think will take over in 2025. Personally, I don’t get caught up in trends. Or maybe it’s that I’m a bit sceptical of them: if something is good – really good – then it’s timeless. Sure, we all get excited about the next big thing, but I don’t believe something’s value should be determined by how much attention it gets on Instagram or TikTok.

But food trends can bring certain ingredients into the spotlight. I can’t help but find it intriguing when something suddenly has its moment, much as harissa did 10 or so years ago. Harissa has been a kitchen staple for a very long time for me, a familiar ingredient with depth and history, but I can see why it would be an exciting discovery for others.

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