Conspiracy theory on methane-cutting cow feed a ‘wake-up call’, say scientists
Social media storm of misinformation about Bovaer has drawn in Reform UK, the dairy industry and even Bill Gates
Scientists say a recent methane-related conspiracy theory was “a wake-up call” for the industry, reminding them they need to communicate better and more directly with the public.
Over the last few months, Bovaer, a cattle feed additive that is proven to reduce emissions of the greenhouse gas, has been at the centre of a swirl of misinformation, drawing in Reform UK, the dairy industry and even the billionaire Bill Gates.
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