Chips in strips: Brentford move to stop counterfeit market in match-worn shirts
- Microchips aim to prove authenticity of player-worn kit
- First use comes in Wednesday’s visit of Everton
Brentford are to integrate microchips into their match-day shirts that will prove their authenticity, in a move against the growing market for counterfeit football kits.
Beginning with the Premier League fixture against Everton on Wednesday night, Brentford will become the first English side to wear shirts that provide a digital guarantee of their provenance, crucial for merchandise often sold for substantial sums at auction.
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