Chef-level fillings, queues down the street, big on TikTok: Britain’s new sandwich boom
Deluxe, restaurant-quality sandwiches have become a national obsession. Here’s why tuna mayo will never be the same again
It’s a weekday lunchtime and about 30 people, mostly millennials in fashionable hiking trainers, are milling around in an alleyway off London’s Hackney Road. The scent of a wood-fired oven wafts in as everyone waits for the sandwich they preordered the night before; a maximum of 200 will be sold. Rogue Sarnies isn’t the only sandwich place taking preorders these days. Eric’s and Chatsworth Bakehouse, both in London, and Fat Pat’s in Manchester do it too. It speaks to the prudence of the operators – wasting as little as possible – and confirms the sandwich as a status symbol, something to post about for clout, replacing burgers and joining baked goods as items to display in foodies’ social media feeds.
Sahil Patel and two friends, who live nearby, have been to Rogue Sarnies every Thursday for a month, working their way through the menu. “We normally get four sandwiches and share,” Patel says. “There’s a new one today, the bolognese.” All agree that their favourite so far is a stir-fry pork number. The sandwiches are stacked and made with wood-fired bread similar to a crisp pizza base. They also cost north of £10, but “it’s like a three-course meal in one bite”, Patel says.
Continue reading...Topics
-
Wall Street Financiers Queue Up for a Chance at Billions in Saudi Oil Cash
Business - The New York Times - November 5 -
Eye on America: Chef teaches kids healthy recipes, and examining the "sandwich generation"
Top stories - CBS News - 19 hours ago -
How Yankees blew five-run lead to lose World Series: Breaking down error-filled Game 5 that sank New York
Sports - CBS Sports - October 31 -
‘I’m just here for the selfie’: the mirror reflecting Rome’s TikTok visitor boom
World - The Guardian - 2 days ago -
U.K. Budget Makes a Big Bet on Spending for Growth
Business - The New York Times - October 31 -
TikTok takes down nearly 400,000 videos in Kenya
World - Yahoo News - 1 hour ago -
The Papers on the Budget: 'Spending power' and 'nightmare on Downing Street'
Top stories - BBC News - October 31 -
Dodgers fans fill LA streets after World Series win over Yankees
Top stories - CBS News - October 31 -
Britain's 'best new building of 1996' to be demolished
Top stories - BBC News - 5 days ago
More from The Guardian
-
Middle East crisis live: Israel strike kills Hezbollah lead spokesperson in Beirut
World - The Guardian - 31 minutes ago -
Countries must set aside differences and agree climate finance deal, says German minister
World - The Guardian - 3 hours ago -
Russia targets Ukraine’s power grid in biggest missile strike in months, officials say
World - The Guardian - 4 hours ago -
Musk publicly supports Lutnick for treasury secretary as Trump considers pick
World - The Guardian - 46 minutes ago -
Free Democrats reportedly planned German coalition exit weeks before final split
World - The Guardian - 2 hours ago
Latest in World
-
Tropical Storm Sara makes landfall in Belize after drenching Honduras
World - CBS News - 8 minutes ago -
Indian and Nigerian leaders pledge stronger security ties and support for Global South
World - ABC News - 12 minutes ago -
A rare Israeli strike on central Beirut kills Hezbollah's spokesman, official says
World - ABC News - 13 minutes ago -
Latest typhoon batters the Philippines, displacing about 400,000 people
World - ABC News - 13 minutes ago -
Senegal votes in election that will decide if president can carry out the reforms he promised
World - ABC News - 13 minutes ago