‘Bizarrely, I enjoyed bungee jumping!’ How Ed Davey became the Tom Cruise of British politics
The Liberal Democrat leader’s summer of stunts ended in the party’s biggest electoral success ever – and managed to push social care up the agenda. His next project? Mastering TikTok
There he was, falling off a paddleboard, then zooming down a waterslide in a yellow rubber ring. He bungee-jumped, tried surfing, spent a day at a theme park, splashed around to Taylor Swift songs at aqua-aerobics and had a makeover on the TV show This Morning. Hooting with joy, usually with centrist dad bod wrestled into tight wetsuit, Ed Davey, the leader of the Liberal Democrats, became the politician wringing the most fun out of last summer’s general election. It shouldn’t have worked. At the previous election, the Lib Dems won just 11 seats, which put them on the critically endangered list (they added another four in byelections). Now, Davey is one of 72 Lib Dem MPs, the party’s biggest success in modern history, and a number that surprised even him.
Davey became famous as the man who did all his own stunts – the Tom Cruise, if you like, of British politics – but he stresses, when we speak over Zoom, that it was the quality and campaigning of the local candidates that should be credited with the party turnaround.
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