Big stars, little shine: is anyone actually watching Apple TV+ shows?
The service might boast A-listers like Natalie Portman and Colin Farrell but in a competitive streaming landscape, it’s struggling to be heard
Next week Apple TV+ launches The Studio, a Seth Rogen comedy about the rapidly changing landscape of the film industry. Episodes follow a beleaguered executive as he’s forced to make an ugly IP movie, because streamers are in dominance and this is all traditional studios are left with.
For a show explicitly about the death of the theatrical experience to be made by a disruptive streamer – one funded by the deep pockets of a global tech megacorp to boot – is unquestionably a show of power. Or at least it would be, were it not for a new report claiming that Apple TV+ is currently losing a billion dollars a year.
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