Pushing Buttons: At Nintendo’s new museum in Japan, I found a nostalgia-laced trip down memory lane – not a history lesson
From playing Super Mario on a giant control to spotting Pikmin hiding in corners, my visit to this delightful museum in Kyoto offered up experience over education
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Nintendo was founded in 1889 in Kyoto, 100 years before the release of the Game Boy. Long before it was a video game company, it made toys and hanafuda cards adorned with scenes from nature, used to play several different games popular in Japan. By 1969, Nintendo had expanded its business to include western-style playing cards, and the company built a plant to manufacture them in southern Kyoto. Until 2016, the Uji Ogura Plant was a card factory and as a repairs centre for the company’s consoles. It has been turned into a Nintendo Museum, opening on 2 October, where the gaming giant’s entire history will be on display.
Nintendo flew me to Kyoto to see the museum. Along with the Super Nintendo World theme park, at Universal Studios in Osaka, it will be a major draw for video game tourists in Japan. It’s laid out across two floors: upstairs, there is a gallery of Nintendo products, from playing cards through to the Nintendo Switch. Downstairs are the interactive exhibits, where you can play snatches of Nintendo games on comically gigantic controllers that require two people to operate and immerse yourself for a not-entirely-generous seven minutes in a NES, SNES or N64 game in the retro area. Or you can step into a re-creation of a 1960s Japanese home and whack ping-pong balls with a bat (the Ultra Machine batting toy was developed by Gunpei Yokoi, the inventor of the Game Boy, and released in 1967).
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