A-League Women seeks to overcome talent drain and win fight for eyeballs | Jack Snape

The competition is on an upwards trajectory ahead of the 2024-24 season even as sacrifices are still made on the road to full-time professionalism

Still riding the Matildas wave, A-League Women’s football returns this week with ambitions to prove itself as the most compelling female sporting competition in Australia. But a talent drain to overseas leagues and uncertain economics for players and clubs mean this summer will prove crucial towards the goal of full-time professionalism.

The phenomenal interest in the women’s national team and their 2023 World Cup performance pushed up average attendances last season by 72%, to 2,117. Matildas penalty shootout hero Cortnee Vine helped Sydney to the championship, in a season largely considered a success.

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