30-second ad slots for Super Bowl reported to be selling for $8m-plus in US

Chiefs and Eagles play in New Orleans on 9 February
Viewership expected to top 120 million in US

Brands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl on 9 February, with adverts selling for millions of dollars.

The game, between the Kansas City Chiefs and Philadelphia Eagles, will be broadcast on Fox and livestreamed on Tubi in the US. Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out.

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