Opera Philadelphia brings opera to first-time viewers by lowering ticket prices

Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.

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Opera Philadelphia brings opera to first-time viewers by lowering ticket prices

Topics

Related

How to Save Opera in America? Make It New Again.

Review: The goth opera 'Black Lodge' delivers a messy, sonic shock in DTLA

Met Opera and Singer Injured in Onstage Fall Settle Decade-Old Lawsuit

Oddball opera has a glorious moment in L.A., meatballs and all

Daniele Rustioni to become Metropolitan Opera's principal guest conductor

From Sunset Beach to Dallas: the top 20 TV soap operas that are no more

Inside Gustavo Santaolalla's new Spanish 'Dracula' score for L.A. Opera's live show

Are the Warriors for real? Plus Haliburton’s struggles, NBA Soap Opera teams & is Gradey Dick making a leap? | The Kevin O'Connor Show

Mason Bates' Met-bound opera 'Kavalier & Clay' based on Michael Chabon novel premieres in Indiana

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