'It's bragging without the selfie' - The rise of Spotify Wrapped and its copycats

From Monzo and Duolingo to Trainline and Sainsbury's, companies have hopped onto the year in review bandwagon following the success of Spotify Wrapped

Topics

Spotify Wrapped, TikTok—Maybe the Algorithms Are Losing Touch

Once an internet cause célèbre, this year lots of folks turned cold on Spotify Wrapped. TikTok’s year in review also felt unsurprising. Maybe our platforms know less about us than we think.
Wired - Dec. 6
Spotify Wrapped Went All-In on AI and Everyone Hates It

No one is happy with the streaming giant’s latest attempt to get us to share screenshots of our favorite music.
Inc. - Dec. 6
‘Cinnamon Softcore Art Deco’? Spotify Wrapped Falls Flat for Some

The Sound Towns of 2023 have been replaced with features such as an A.I.-driven podcast about users’ listening habits and word-salad-like genre summaries.
The New York Times - Dec. 5
Spotify Wrapped 2024 Features Taylor Swift as Most-Streamed Artist

This year’s Spotify Wrapped saw the pop star take the cake for the second year running.
Inc. - Dec. 4
Spotify Wrapped 2024 is here. Here's what's new.

Spotify Wrapped — the platform’s personalized end-of-year user streaming data– is here, and with it comes the flood of social media posts from listeners.
NBC News - Dec. 4
2024 Spotify Wrapped released: Details

Spotify Wrapped dropped its yearly recap on Wednesday, revealing the most listened to music of the last year.
ABC News - Dec. 4
Spotify unveils its annual 2024 wrapped music roundups

Spotify just dropped its annual wrapped roundups giving users all the data about their most-streamed music of the year. The three top songs around the world in 2024 were Sabrina Carpenter's ...
NBC News - Dec. 4
Spotify Wrapped is out. Here's who topped the 2024 streaming charts

Spotify Wrapped 2024 is now available for users on the music streaming platform.
CNBC - Dec. 4
Spotify Wrapped 2024 is here. It was a good year for música Mexicana

To many, Spotify Wrapped Day is a holiday in itself. And as the yearly music data roundup is revealed, música Mexicana had an exceptional 2024.
Los Angeles Times - Dec. 4