Duolingo 'killed' off its mascot — and somehow captivated the internet

Duolingo’s Duo the Owl, an internet-famous big green bird, was killed by a Cybertruck in an apparent marketing stunt orchestrated by the language-learning app this week.

Topics

Chevron to lay off up to 20 percent of its workforce

Chevron plans to lay off up to 20 percent of its workforce, according to a company spokesperson. Vice Chairman of the Chevron Corp., Mark Nelson, said that the company "is taking action to simplify ...
The Hill - 3h
3 Secrets to Duolingo’s Success, According to Its Newly Published Company Handbook

The company has grown its following thanks to its “unhinged” marketing gimmicks—but that’s not its only strategy.
Inc. - 14h
The Gaming Industry Reacts To The Death Of Duo, The Duolingo Mascot

Language-learning app Duolingo has sadly confirmed that its owl mascot has died. In a social media post, the company confirmed the expiration of Duo, the little green owl. "It is with heavy hearts ...
GameSpot - 15h
Duolingo announces "death" of Duo owl mascot

The language-learning app Duolingo has announced the "death" of its owl mascot Duo. A spokesperson confirms the owl's death is part of a brand marketing campaign.
CBS News - 16h
Off-duty corrections officer killed in targeted attack, police say

Officials said Deputy Basil Powell was "targeted and ambushed while returning home."
CBS News - 1d
Off-duty corrections officer killed in 'targeted' attack: Police

An off-duty corrections officer in Florida was shot and killed in a “targeted attack,” according to police.
ABC News - 1d
Bus Plunges off Bridge in Guatemala City, Killing at Least 53

The bus collided with other vehicles on a main bridge in Guatemala’s capital before falling into a ravine early Monday morning.
The New York Times - 2d
Bus plunges off a Guatemala bridge, killing at least 56 passengers

Guatemala City officials said children were among the victims in the Belice Bridge accident.
CBS News - 2d
Big Ten women’s Bracketology: Can USC knock UCLA off its perch?

Perhaps the biggest game of the women’s college basketball season is set to go down in Los Angeles this week.
Yahoo Sports - 2d

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