Twitch Is Making Big Changes To Its Monetization Policies In 2025

Streaming platform Twitch has announced a big change to its monetization policy, as "most streamers" will soon gain access to the site's monetization tools. Previously, only Twitch affiliates and partners could access these revenue-generating tool, but these will be available to more creators later in 2025.

"We want you to be able to take advantage of our monetization tools, whether you're just getting your community started, or have been on Twitch for a while," Twitch CEO Dan Clancy wrote in a blog post. "We're excited to open up monetization tools--subscriptions and bits--to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage. We're also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch."

Previously, earning a Twitch partnership required a user to have 50 followers, an average of three viewers per stream, and at least eight hours of cumulative streaming across at least seven different days. That process could be daunting for new streamers given the competitive nature of Twitch, but it was generally achievable if a person was consistent with their efforts.

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