The Roku Home Screen Is Getting Video Ads
Roku CEO Anthony Wood has revealed the company's plans to introduce video ads to the Roku home screen. This move, discussed during Roku's Q1 2024 earnings call last week, aligns with the broader trend in the streaming industry where ads are becoming more prevalent, raising concerns for some viewers.
During the call, Wood highlighted the intention to display ads to viewers (via Ars Technica) "before they select an app," aiming to ensure ad exposure during TV-viewing sessions. He mentioned the additional ad content that could be coming soon includes the introduction of video ads, similar to the autoplay ads that came to Fire TVs in 2023, which faced criticism for their intrusiveness.
Wood also mentioned ongoing tests for various video ad units, expressing a commitment to maximizing ad opportunities within the Roku OS ecosystem. None of this is exactly expected to thrill viewers, but as Roku devices have the ability to reach 120 million people per day (per The Streamable), Wood explains the expectation that this option is likely to be "very popular with advertisers."
Continue Reading at GameSpotDate: |
Topics
Filter
-
Trump campaign calls 'The Apprentice' 'blatantly false,' director offers to screen it for him
Donald Trump’s reelection campaign called “The Apprentice,” a film about the former U.S. president in the 1980s, “pure fiction” and vowed legal action following its premiere at the Cannes Film FestivalABC News - Entertainment - Donald Trump -
I bought my first home this year: 7 things I wish I'd done before getting serious about my search
My partner and I closed on a two-bedroom apartment in New York City in January 2024.CNBC - Business -
No more cute snaps of Mt Fuji. A screen is up in a Japanese town to prevent tourist crowds
A Japanese town known for some of the best views of Mount Fuji has completed construction of a large black screen on a stretch of a street to block the view and deter tourists from overcrowding the placeABC News - World -
Ad for Lactation Cookies Returns to Times Square
After Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review,” two companies stepped in to offer new space.The New York Times - Lifestyle -
Inflation-Weary Viewers Boost Netflix Ad-Supported Discount Subscriptions
The video streaming company more than doubled viewers of its cheaper offer with ads in its content since January, and plansto boostrevenueby starting its own ad serving platform.Inc. - Business - Netflix -
Republican candidate's 'weak and gay' campaign ad sparks comedic pushback
Valentina Gomez, a candidate for Missouri secretary of state, shared a video on social media advising her supporters to stay hard, not "weak and gay."NBC News - Top stories -
Apple Apologized for Its 'Crush' Ad. Steve Jobs Would be So Disappointed
Has Apple's rebel identity gone soft?Inc. - Business - Apple -
Too Racy for Times Square? An Ad for Lactation Cookies Is Replaced.
Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review.”The New York Times - Lifestyle -
Samsung trolls Apple after failed iPad Pro "crush" ad
Samsung piles on with its on ad after Apple apologizes for a spot that it acknowledged "missed the mark."CBS News - Top stories - Apple -
Revealed: Meta approved political ads in India that incited violence
Exclusive: Ads containing AI-manipulated images were submitted to Facebook by civil and corporate accountability groups. The Facebook and Instagram owner Meta approved a series of AI-manipulated political adverts during India’s election that ...The Guardian - World - India
More from GameSpot
-
Paper Mario: The Thousand-Year Door Review
Let's get straight to the (unsurprising) statement: Paper Mario: The Thousand-Year Door for Nintendo Switch is an incredible turn-based RPG that is every bit as charming, witty, and joyful today as it was two decades ago. Much like 2023's Super ...GameSpot - Tech -
Both WarioWare Games For Nintendo Switch Are On Sale At Amazon And Walmart
WarioWare: Move It is the latest entry in the quirky series, offering more than 200 "microgames" designed to get you up off the couch. It's a fun party game (thanks to support for up to four players), and right now you can grab a physical copy for ...GameSpot - Tech -
Marvel Updates Release Windows For Agatha, Daredevil, And Ironheart
Earlier in May, Disney CEO Bob Iger told investors that Marvel's live-action shows would now be limited to two per year. And at today's Disney upfront presentation, Marvel revealed its release windows for its next three shows. First up is Agatha, ...GameSpot - Tech -
Anya Taylor-Joy Has 30 Lines Of Dialogue In Furiosa
Charlize Theron's Furiosa wasn't overly talkative in Mad Max: Fury Road in 2015, but her successor, Anya Taylor-Joy, will have even less to say in the upcoming prequel film, Furiosa: A Mad Max Saga. The new movie will chronicle 15 years of ...GameSpot - Tech -
Here's How Many Marvel Movies And Shows To Expect Each Year Moving Forward
At Marvel's peak in 2021, the studio had four MCU movies in theaters and five shows on Disney+. But going forward, those numbers are a thing of the past. Via Variety, Disney CEO Bob Iger laid out the studio's strategy during an investment call. ...GameSpot - Tech