Nintendo Switch 2's Reveal Feels Cold And Lifeless Compared To Original Switch

After countless leaks and rumors, Nintendo finally formally unveiled the Switch 2 with a surprise video today on social media. The hybrid console is bigger, has magnetic Joy-Cons, and yes, a new Mario Kart is seemingly on the way. However, this reveal comes across as overly corporate, bland, and lacking a basic sense of joy that should accompany the introduction of a brand-new video game system.

There isn't a human in sight for the first look at Switch 2. Instead, the majority of the two-and-a-half minute video features an off-white background and CGI animation to showcase how Switch 2 differs from the original Switch. Clearly, Nintendo doesn't want a Wii U situation on its hands, spelling out clearly that Switch 2 isn't some add-on to the original and will replace the previous system. However, the teaser feels too much like a basic upgrade trailer--way too similar to the New Nintendo 3DS XL first look, for example--than shouting out Switch 2 is the next generation of Nintendo gaming.

Look, Nintendo is in a much better space, financially and culturally, than it was in late 2016 when the original Switch was unveiled. However, that reveal trailer feels so much more full of life (thanks to actual people being present) and creativity than what we experienced today. The Switch introduction video begins with a man playing The Legend of Zelda: Breath of the Wild on his TV screen, before quickly snapping to the Switch logo and to show how he can take the system on the go. The hook of the system is showcased up front as the guy brings the Switch with him to take his dog to a park in the early morning. While unconfirmed, if Metroid Prime 4: Beyond works or even has better visuals on Switch 2, maybe showing that anticipated game on Switch 2 could have provided a similar sense of awe or at least an idea of the system's technical prowess.

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