Max Price Hike Coming, Along With Potential Layoffs At WBD - Report
Warner Bros. Discovery CEO David Zaslav is reportedly looking for even more ways to cut costs and make more money, and this could include a price hike for Max and additional layoffs. Bloomberg reported these details and more ahead of WBD's earnings briefing on May 9.
WBD has already cut more than 2,000 jobs in the past year, though the scale and timing of any future cuts is unknown. The report also said WBD might look to slash "hundreds of millions of dollars" from the company's streaming division, mostly in marketing and technology.
In terms of a price hike for Max, the report said a price increase is coming, but it's not clear when this could take place or what the new rate might be. Currently, Max costs $10/month with ads or $16/month without ads.
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